2019 Theme

Ithaca gave you the marvelous journey.Without her you would not have set out.She has nothing left to give you now.And if you find her poor, Ithaca won’t have fooled you.Wise as you will have become, so full of experience,you will have understood by then what these Ithacas mean.(K. Kavafis)The guiding theme for the seventh edition of SetUp Contemporary Art Fair is Ithaca.Ithaca is Ulysses island, the driving force of his adventures, the engine of his travels, the island where Penelope and her ‘heart of iron' awaits him. But mostly is the island where the journey becomes.Since seven years, SetUp is the island that attracts art sailors. A port where artists, gallery owners, collectors and art enthusiasts mix languages, cultures and dreams, building together a memory of the future, envisaging an utopian world, a house where everybody is at home.SetUp is the aim and ambition of those who are not afraid to cross the sea, to meet people living on the other side, to challenge the risk of feeling different, of sinking on a boat, of drowning for the desire of knowledge and travel. Some questions: What does it mean to sail without a port to reach? What is the purpose of escaping, without having an homeland to return back to? Is it worth living without being curious about what is beyond the sea? What's the point of returning back home after having sailed for years? Will we always be the same, or will we found ourself changed by the journey? Will we still find someone waiting for us?After 'Orientation', 'Equilibrium' and 'Expectation', SetUp continues its journey by asking the future exhibitors to present a curatorial project where the vision of the present and future, is an investigation about Ithaca. The answers will inevitably be multifaceted because there is no better interpretation than the others. The strength and beauty of the chosen theme is based on the multiplicity of personal experiences and feelings. Each curatorial project will be a precious point of view in order to build our Ithaca, everybody’s home.


SetUp Art Fair evaluates under 35 artists and curators presented by the galleries, giving to the best one an award consisting for the best and for the best critical text.The awards winners will be announced on Friday 1st February 2019 from 8pm in the Talk Area.

2017's winner

Alice Paltrinieri, Celeste

2018's winner

Olmo Amato, Pittrice Giapponese

Courtesy BI-BOx Art Space

Tiziano Campolmi Association, in line with the aims of its statute, wants to keep alive the memory of Tiziano Campolmi promoting creative talents. After the success of the 2018 edition, the association renews its presence at SetUp by promoting the Tiziano Campolmi Award in order to enhance the work of a young artist who carries out his research in the field of photography. The association will support the winner’s research by acquiring his work.The selection of the selected work will be articulated in two phases; the first one will involve the popular vote through the Facebook  and Instagram page dedicated to the Prize.During the fair’s days, the works nominated for the Award will be pinpointed with a special mark and the public will express their likes until the closing day, Saturday 2 February 2018 at 24.00. The five works that will have reached the highest rating of satisfaction will be admitted to the second phase of selection operated by the Selection Committee, who will decree the winner.The winner will be selected by a commission made of the founding members of the Association together with the SetUp management.The proclamation will take place Sunday, February 3, 2019 at 15.00. The President of the Andrea Benericetti Association will award the Prize.

2017's winner

Nicola Malnato, The Importance of Breathing: Deep Stairway

2018's winner

Martina Esposito, Danae