SetUp Contemporary Art Fair is a contemporary art fair which focuses its attention on emerging artists. Established in 2013, it is now celebrating its seventh edition. It takes place in Bologna during the art week. Setup means: “preparing the operations for the next start of a system, and it indicates the fair’s intentions: ignite a new process to rethink the art system. SetUp Contemporary Art Fair is the first and only fair designed to make interact the three key figures of the contemporary art establishment: artist – curator/critic – gallerist. Our format asks exhibitors to present a curatorial project, with at least an under 35 artists combined with a critic text written by an under 35 curator.  


La Location

SetUp 2018 will take place at Palazzo Pallavicini, Via San Felice 24, in the heart of Bologna, just a short distance from Due Torri and Piazza Maggiore. The palace, of Renaissance origin, belonged to noble Bolognese families. Around the second half of 1700 passed from Ferdinando Bolognetti Alamandini to Marshall Gian Luca Pallavicini, state councilor of the Empress of Austria Maria Teresa and governor general of Lombardy. With Pallavicini, the building became the center of a European court, offering events such as banquets, concerts, and housing crowned heads. In the halls Palazzo Pallavicini, chapters of international history were written and significant diplomatic relations have been written. Main politicians of that time came here: Maria Carolina of Hapsburg stopped in Bologna, the grand duke of Tuscany Pietro Leopoldo of Lorraine with his wife Maria Luisa of Bourbon of Spain and the Austrian Emperor Giuseppe II too. It is worth remembering that in march 26, 1770, the fourteen year-old Wolfgang Amadeus Mozart performed in the presence of seventy ladies and of the European high aristocracy. Mozart family was hosted on several occasions and in autumn, here he composed Quaerite primum regnum Dei and in all probability the minuet in E flat major k 94.

© Elisabetta Landi

Palazzo Pallavicini

Our Team

Simona Gavioli


Giulia Giliberti

Responsabile Gallerie Italiagiulia.giliberti@setupcontemporaryart.comTel: +39 333 4573298

Gaia Fattorini

Responsabile Gallerie Esteregaia.fattorini@setupcontemporaryart.comTel: +39 347 9005589

Sara Sofia Ricci

Vip Programme e Eventivipdesk@setupcontemporaryart.comTel: +39 333 3942252

Carlotta Diddi

Yvhonne Lacorix

Social Media Manager

Giulia Plebani

Segreteria Organizzativasegreteria@setupcontemporaryart.comTel: +39 3347633033

Monica Gaggi

Responsabile Allestimenti (A&G stand)


Want to join SetUp Contemporary Art Fair’s Staff?
Send an e-mail at stating on the subject field: JOB APPLICATION SETUP 2019, enclosing your CV and a cover letter.
Want to volunteer at SetUp during the fair’s days?
Send an e-mail at stating on the subject field: SETUP 2019 VOLUNTEER with your CV and a cover letter.